This initiative builds upon the Company’s June 2025 acquisition of the trademark and all rights associated with the name “World Series of Pickleball,” securing long-term ownership of the brand and establishing a foundation for the creation of what the Company hopes will become a scalable sports property headquartered in Las Vegas.

TEAM is widely recognized for helping build and commercialize the UEFA Champions League, the premier annual European club soccer competition and one of the most commercially successful sports properties in the world. Through its involvement in shaping the Champions League’s commercial model and global presentation, TEAM brings more than three decades of experience in event architecture, sponsorship strategy, media integration, and international brand development.

The World Series of Pickleball is planned to be headquartered and launched in Las Vegas, Nevada, reflecting the city’s position as a destination for premier sporting and entertainment events. In the spirit of iconic championship formats that combine competition with spectacle, the World Series of Pickleball is expected to feature a marquee open, team-based championship week welcoming players of all skill levels from around the world, with substantial prize purses and global celebrity participants, including involvement from Andre Agassi, alongside everyday competitors and professionals who choose to enter. The event is expected to bring together competitors from across the globe, supported by premium production, hospitality programming, and integrated media distribution which will be designed to deliver a world-class experience for fans and partners.

“Pickleball is ready for a championship platform that combines competition, entertainment, and world-class production,” said ASE CEO Ronald Boreta. “Launching the World Series of Pickleball from Las Vegas reflects our vision of building a property with durable relevance and long-term commercial potential. We believe that working with TEAM made a great deal of sense for us. They helped take the UEFA Champions League from its early format to one of the most recognized and commercially successful competitions in sport. That track record gives us confidence in their ability to help us build this planned event into a cornerstone event for players, fans, and brand partners, while creating an inclusive platform where competitors from around the world can participate.”

“Agassi Sports Entertainment has a bold vision for the future of racquet sports, one that aligns strongly with TEAM’s ambition to lead the evolution of sport,” said Simon Crouch, CEO TEAM Marketing. “It’s an honor to join forces with such an iconic name in racquet sports and a world-class team at Agassi Sports Entertainment. Through the World Series of Pickleball, we look forward to helping build a championship platform that truly resonates with fans, partners and the wider sports industry.”

“Pickleball has become a meaningful part of my life as a player, a fan, and someone who genuinely enjoys the sport,” said Andre Agassi, who is a significant shareholder of Agassi Sports Entertainment. “I see how accessible it is, how competitive it can be, and how quickly the community around it is growing. The World Series of Pickleball will be about giving that community a global stage, where anyone who steps onto the court has the opportunity to compete and win.”

The Company intends for the World Series of Pickleball to serve as a long-term commercial platform encompassing sponsorship, media rights, ticketing, hospitality, and strategic brand partnerships, and is pursuing relationships with leading hospitality and media organizations to support distribution, audience growth, and sustained commercial expansion.