Living TEAM’s values: Ambitious

Agnieszka, Brand Design Lead, didn’t just respond to that brief, she raised the standard for how TEAM presents itself internally and externally.

“The strength of a brand isn’t just the logo,” she explains. “It’s the complete system. All design elements have to work together, be easy to implement by non-designers and produce consistently elevated results.”

Her approach reflects what it means to be Ambitious at TEAM: aiming higher and helping others rise with you.

An aligned ambition

Growing up in Warsaw, Poland, Agnieszka’s interests were diverse: sports, art, biology.

She found a way to combine her creative and ecological passions, obtaining a Bachelors and Masters degree in Landscape Architecture. During her studies, she found herself increasingly drawn to the creative freedom of digital design. Working on visualisations in Adobe software revealed a passion for graphic design that went beyond the more technical, engineering-focused side of landscape architecture.

Likewise, with limited opportunities in urban landscape planning in Poland, she made a bold pivot into graphic design. When a dream opportunity arose to work in the sports industry and use her design skills, it was perfectly aligned with her ambitions.

Redefining the standard

In early 2021, Agnieszka relocated to Switzerland, joining TEAM as a Presentation Designer.

But the role she stepped into needed rebuilding. Agnieszka saw an opportunity to elevate the standards and capabilities.

She developed a PowerPoint training course to upskill colleagues, empowering them to handle the basics while demonstrating what world-class presentation design could truly look like.

The training is now mandatory for all new joiners. More importantly, it shifted expectations across the organisation. By showcasing what was possible, she helped lay the foundation for the level of presentation design that now differentiates TEAM in competitive pitches.

TEAM’s new brand identity: Bolder, brighter, built-for-purpose

In 2025, TEAM outlined a new vision, mission and values to reflect its evolving role in the sports industry. It became clear that the brand identity also needed to evolve, to reflect this new direction. 

When approaching the design process, Agnieszka wanted to create a brand that was authentic externally, as well as internally.

“I didn’t want the brand to feel like something happening to staff, but rather something created for them.”

Her self-imposed brief was clear: create a highly ownable, visual system and set of design templates that maximise impact with minimal effort, ensuring consistently elevated outcomes, regardless if created by a designer or not.

Within two weeks, Agnieszka presented a complete visual system: a new logo, typography, colour palette, patterns and application principles, as one cohesive concept. It was accepted without a single change.

Aligning with TEAM’s vision to lead the evolution of sport, the new identity lays the groundwork for the next chapter, equipping staff with tools that inspire confidence and pride.

Ambition, by design

Despite the scale of trust placed in her, Agnieszka admits there were moments of doubt. Designing the identity for a company in transition carries weight.

But this is where TEAM’s culture came into focus. She leaned on a close network of colleagues for perspective and support; a reminder that ambition at TEAM is rarely solitary.

In December 2025, Agnieszka was nominated by her peers for the TEAM Player Award for embodying the value ‘Ambitious’. Colleagues recognised not just the excellence of the output, but her professionalism, composure and collaborative leadership throughout the rebrand.

At TEAM, standards are high, but so is support. Ambition is supported with trust. And when individuals aim higher, the entire organisation rises with them.