Iain originally joined TEAM in 2011, holding senior positions in research, strategy and media sales before leaving to become FIFA’s Director of Marketing Sales & Strategy. Iain returned to TEAM in 2019 to lead the strategy, digital, brand and insights departments. In this role, Iain is responsible for building the commercial value of UEFA’s club competitions through development of the competition brands, formats and commercial concepts and for demonstrating their value through the evaluation of competition performance. Prior to joining TEAM, Iain worked in brand and communications research and sold hospitality packages for major sporting events such as Wimbledon and the Rugby World Cup.