PLAYSTATION EXTENDS UCL PARTNERSHIP
ANDREA CARUSONE-MEIER — JUN 12, 2018
UEFA and PlayStation are pleased to announce the extension of their partnership with the UEFA Champions League for the 2018-21 cycle, continuing a long-standing relationship which began in 1997. The agreement also covers the rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League.
As part of the extended agreement, PlayStation will combine its vast expertise in innovative consumer entertainment technology, with the best of the UEFA Champions League, to deliver exciting content and competitions to fans across the PS Network and digital media channels. Alongside the latest in VR content, fans will also be offered the chance to follow in the footsteps of their heroes with the opportunity to play in a PlayStation FC competition on the pitch, the day after the UEFA Champions League Final, throughout the duration of the agreement. PlayStation will also present new and enhanced versions of the popular UEFA Champions League Fantasy and Predictor games, alongside the Official UEFA Champions League app - keeping fans up to date with all of the action on matchdays.
“We have partnered with PlayStation for more than 20 years. The biggest selling gaming console and experienced industry leader has been hugely valuable to UEFA in promoting the UEFA Champions League globally and across various age groups, and in particular in the digital space. Hence, we thank PlayStation and look forward to continuing our relationship as we enter a new UEFA Champions League cycle”, Kerstin Lutz, TEAM’s Managing Director Sponsorship, commented.
This is the eighth partnership announcement for the 2018-21 sponsorship sales process for the UEFA Champions League, with Heineken, Nissan, PepsiCo, Mastercard, Gazprom and adidas signing new agreements, while Santander has joined as a new partner.