Kia Motors Corporation becomes new UEFA Europa League Official Partner
GUILLAUME FORMOSA — AUG 30, 2017
TEAM Marketing is pleased to announce that an agreement has been reached with Kia Motors to become an official partner of the UEFA Europa League for the 2018-21 seasons.
The partnership will provide the South-Korean manufacturer with an opportunity to increase its global brand awareness, build consumer loyalty and engage with automotive dealers across Europe.
UEFA and Kia Motors will work together to create the first UEFA Europa League Trophy Tour, offering fans across the world the opportunity to interact with the iconic silverware and meet some of the legends of the game.
Jamie Graham, TEAM Marketing CEO, commented: “It is a fantastic achievement to secure Kia Motors as a sponsor of the UEFA Europa League. A collaborative effort between TEAM and Kia Motors coupled with the growing appeal of the UEFA Europa League as a marketing platform has resulted in attracting a major global brand. We are excited about helping Kia Motors to activate its sponsorship and engage fans of the competition”.
Kia Motors joins Amstel as the second Official Partner for the competition’s 2018-21 cycle.