ENTERPRISE RENT-A-CAR RENEWS UEL PARTNERSHIP
ANDREA CARUSONE-MEIER — FEB 23, 2018
UEFA and Enterprise Rent-A-Car have signed a new three-year agreement for the car rental company to continue as an Official Partner of the UEFA Europa League for the 2018-21 seasons.
Since the start of the partnership in 2015, Enterprise Rent-A-Car, part of the world’s largest car rental company, Enterprise Holdings, has built considerable brand equity among fans across Europe by launching both Pan-European and individual market promotions each season. Enterprise Rent-A-Car is currently running a competition that will see some lucky football fans travel to a match with either Marcel Desailly, Robert Pirès or Christian Ziege as ‘Backseat Pundits’, offering their insight into the forthcoming matches. In addition, Enterprise Rent-A-Car offers fans of the UEFA Europa League car rental discounts across Europe.
“We are delighted to renew the UEFA Europa League partnership with Enterprise Rent-A-Car and build on the valued relationship we established since 2015. Enterprise Rent-A-Car has been able to bring the UEFA Europa League closer to many fans. We look forward to continue helping them to engage with fans of this unique competition,” Kerstin Lutz, TEAM’s Managing Director Sponsorship, commented.
Enterprise Rent-A-Car becomes the third Official Partner of the UEFA Europa League for the 2018-21 commercial cycle, following the renewal of Amstel, and Kia Motors, who have become a new Official Partner to the competition.