ADIDAS EXTENDS UCL PARTNERSHIP
ANDREA CARUSONE-MEIER — JUN 12, 2018
UEFA and adidas have signed a new three-year agreement for the sportswear company to continue as an Official Match Ball Supplier for the UEFA Champions League for the 2018-21 seasons. The agreement also covers the right to supply the Official Match Balls for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League.
As the Official Matchball Supplier of Europe’s premier club competition, adidas will continue to supply high-quality matchballs for use in all games played in the UEFA Champions League, which will continue the manufacturer’s long-standing position as a key supporter of European football.
“adidas has been a valued partner of the UEFA Champions League since we joined forces in 2001, and we are delighted that we will be continuing our relationship for another three seasons. Not only is adidas a leader in its field, it also has an extensive heritage in football. It also helps us connect to the young audience who are fans of the cool and urban brand”, Kerstin Lutz, TEAM’s Marketing Director Sponsorship, commented.
This is the seventh partnership announcement for the 2018-21 sponsorship sales process for the UEFA Champions League, with Heineken, Nissan, PepsiCo, Mastercard and Gazprom signing new renewal deals, while Santander has joined as a new partner.