About us

We are a full-service international sports marketing agency, with distinctly Swiss roots.

Our dedicated and exclusive commercial partnership with UEFA has been the driving force behind the phenomenal growth of the UEFA Champions League for more than 25 years.

We have also played an integral part in developing a highly valuable, truly global platform for all of UEFA's club competitions.

We exist to create and deliver long-term value for UEFA’s club competitions. We achieve enduring success because we believe in constantly developing and delivering best-in-class solutions and results for UEFA and its partners. We believe football isn’t just a sport that you watch, it’s an experience to be felt and remembered.

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Who we are

From relatively modest beginnings on the shores of beautiful Lake Lucerne, we have grown to over 100 employees with specialist expertise across a broad spectrum of sports industry disciplines. We are a dynamic blend of nationalities, cultures and professional skillsets. Together we have created a remarkable business environment that draws inspiration from the famous "TEAM spirit".

We constantly strive to deliver industry-leading quality and excellence in everything we do.

What we do

For over twenty-five years, we have leveraged our values and our expertise to develop personalised and highly innovative solutions for UEFA and its commercial partners. At TEAM, it is our constant pursuit of excellence that sets us apart in the world of sports marketing. We are a full-service agency focused on delivering the best products: UEFA’s club competition media, sponsorship and licensing rights. Our success is only possible because we have built a team of leading specialists and experts in their respective fields:

our marketing division develops innovative commercial concepts, validated with leading research, to increase long-term value
our in-depth knowledge of the global media, sponsorship and licensing landscape delivers market-leading sales results
our account management and operational teams provide first-class services to maximise the value of the rights

Leading team

Jamie Graham

CHIEF EXECUTIVE OFFICER

Jamie Graham, CEO of TEAM, has nearly twenty years' experience in sports marketing. He joined TEAM as Head of Sponsorship in 2007 having previously been MD of Sponsorship Intelligence, a subsidiary of global media agency ZenithOptimedia. Prior to that, he was an SVP at industry leading sports marketing agency ISL, heading the company’s research division, SRi UK.

Simon Crouch

CHIEF OPERATING OFFICER

Simon Crouch joined TEAM in 2008 and directed the Strategy and Marketing departments before becoming Chief Operating Officer in 2012. Simon is responsible for TEAM’s corporate strategy and for supporting UEFA in the development of club competition brands, formats and commercial concepts. Prior to joining TEAM, Simon worked for media consulting firm Spectrum Strategy Consultants. He is a qualified Chartered Accountant.

Jan Werner

CHIEF FINANCIAL OFFICER

Jan Werner joined TEAM in 2011 to take on his role as Chief Financial Officer. He is responsible for all financial reporting and leads the corporate department of Finance, HR, IT and Travel. Jan has many years of experience of financial management and was responsible for the finance departments of the Ifolor Group and Warner Music Group Switzerland before joining TEAM.

Tom Houseman

GENERAL COUNSEL

Tom Houseman is General Counsel at TEAM. Having started his career at one of London’s “magic circle” law firms, Tom has spent the past eighteen years with many of the biggest names in the industry, including ISL and FIFA, as well as running his own sports event and consultancy business in Asia. Tom joined TEAM in 2013 when he returned to Europe after working in Singapore as Managing Director of UFA Sports Asia.

Kerstin Lutz

MANAGING DIRECTOR PARTNER SERVICES

Kerstin Lutz is Managing Director of Sponsorship at TEAM. She leads the Sponsorship Sales team and manages the relationships with UEFA Champions League and UEFA Europa League sponsors. She has over fifteen years of experience in the sports sponsorship industry and has played an integral role in the development of one of sports marketing’s most successful global sponsorship propositions.

Oliver Holland

EXECUTIVE DIRECTOR COMMERCIAL AFFAIRS

Oliver has twelve years of experience negotiating and advising on key commercial deals within the sports industry, with a particular focus on sports media rights. Whether acquiring sports media rights from global sports organisations for Sky Sports or selling UEFA Champions League and UEFA Europa League media rights to broadcasters worldwide, Oliver has negotiated a number of the highest-value broadcasting deals in the industry's history. Alongside his role as Executive Director of Commercial Affairs at TEAM, Oliver is also a Director of the British Association for Sport and Law.

Ian Warbrick

EXECUTIVE DIRECTOR SPONSORSHIP SALES

Ian Warbrick is Executive Director of Sponsorship Sales. Having joined TEAM in 2007 in the role of Sales Manager, Ian is today responsible for selling sponsorship rights and managing the sales team. Ian was previously a Director of Sponsorship at Ogilvy Action and was a Strategy Consultant at leading management consulting firm Accenture.

Thomas Hoeher

EXECUTIVE DIRECTOR MEDIA SALES

Tom Höher is Executive Director of Media Sales at TEAM and leads sales for the UEFA Champions League and UEFA Europa League in several key markets. Tom has 15 years of experience in the sports industry and has worked with UEFA for more than a decade, selling media rights for its club competitions. Before joining TEAM, Tom worked for various telecommunication companies and led the FIFA World Cup 2006 sponsorship project for T-Mobile International.